Search Engine Optimization (SEO) is the practice of enhancing a website to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to attract attention and draw prospective and existing customers to your business. Here’s a comprehensive overview of SEO and the benefits it offers.
What is SEO?
SEO involves a combination of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of search engines (SERP) like Google, Bing, Yahoo, and others.
GMB SEO and Website SEO
Google My Business (GMB) is a powerful tool for businesses to manage their online presence across Google, including Search and Maps. For a digital marketing company, having a robust online presence is essential
Website SEO (Search Engine Optimization) is the process of improving your website to increase its visibility when people search for products or services related to your business in search engines like Google, Bing, and Yahoo.
- On-Page SEO: Optimization of individual web pages to rank higher and earn more relevant traffic. This includes optimizing title tags, content, internal links, and URLs.
- Off-Page SEO: Activities performed outside of the website to improve its position in search rankings. This mainly involves building backlinks from reputable sites.
- Technical SEO: Improving the technical aspects of a website, such as site speed, mobile-friendliness, and indexing, to help search engines crawl and rank it more efficiently.
- Content SEO: Creating high-quality, relevant content that answers users’ queries and includes strategic keywords to improve search visibility.
- Local SEO: Optimizing your online presence to attract more business from relevant local searches. This includes managing online ratings and reviews and optimizing local listings.
